Hi! I’m Ali. I live in Vermont with my husband in Addison County where we enjoy everything the Green Mountain State has to offer. In the winter that means skiing and snowboarding, and in the warmer months enjoying the lakes and rivers and doing some rock climbing when we can.

Professionally, I work in consumer insights/market research for mission-driven brands and am passionate about helping those brands cultivate consumer-centric processes.

I initially created this website to post on two of my favorite things - pottery and cheese. I have recently added sections for interesting word definitions, photos and turned my home page into repository for ideas or articles I want to make note of.